If you want to be successful on YouTube, it’s important to understand how to research keywords for your content. By choosing the right keywords, you can increase your visibility on YouTube, attract more viewers to your channel, and ultimately grow your audience. In this article, we’ll show you how to research keywords for YouTube effectively.
What Are Keywords?
Before we dive into keyword research, let’s define what keywords are. Keywords are the terms or phrases that people use to search for content on YouTube. For example, if someone is looking for a video about “yoga for beginners,” they might search for that term on YouTube.
When you create content for YouTube, you want to make sure you’re using the right keywords so that people can find your content. By optimizing your videos for the right keywords, you can increase your chances of ranking higher in YouTube search results.
Start with YouTube’s Search Bar
The first step in keyword research is to start with YouTube’s search bar. Type in a word or phrase related to your content and see what auto-populates. This will give you an idea of what people are searching for related to your topic.
You can also use the “related searches” feature on YouTube to find more keyword ideas. This feature suggests related searches based on what people have searched for in the past.
Use Keyword Research Tools
Another way to research keywords for YouTube is to use keyword research tools. These tools can help you find relevant keywords and show you how often they’re searched for on YouTube.
Some popular keyword research tools include:
- Google Keyword Planner
These tools can give you insights into how competitive certain keywords are and how difficult it might be to rank for them.
Look at Your Competitors
You can also research keywords by looking at what your competitors are doing. Look at the titles and descriptions of their videos and see what keywords they’re using.
This can give you an idea of what’s working in your niche and what keywords you might want to target as well.
Use Long-Tail Keywords
Long-tail keywords are longer, more specific phrases that people might search for on YouTube. They’re often less competitive than shorter, more general keywords, which means it might be easier to rank for them.
For example, “yoga for beginners” is a shorter, more general keyword, while “10-minute yoga routine for beginners” is a longer, more specific long-tail keyword.
Consider Search Intent
When you’re choosing keywords, it’s important to consider search intent. Search intent refers to the reason behind someone’s search.
For example, if someone searches for “yoga for beginners,” their intent might be to find a tutorial or instructional video. If someone searches for “yoga benefits,” their intent might be to learn more about the benefits of yoga.
By understanding search intent, you can choose keywords that match the intent behind someone’s search and create content that meets their needs.
Optimize Your Video Title and Description
Once you’ve found the right keywords for your content, it’s important to optimize your video title and description. Use your target keyword in both the title and description, but make sure it sounds natural and doesn’t feel forced.
Your video description should also include relevant keywords and provide a clear description of what your video is about.
Tags are another way to optimize your videos for keywords on YouTube. Add relevant tags to your videos that describe the content and include your target keywords.
Make sure you’re not using irrelevant tags or overusing the same tags in multiple videos. This can actually hurt your visibility on YouTube.
Monitor Your Results
Finally, it’s important to monitor your results and see how your keyword research is paying off. Check your YouTube Analytics regularly to see how your videos are performing and which keywords are driving the most traffic to your channel.
If you notice that certain keywords aren’t performing well, try experimenting with different keywords and see if that improves your results.
Researching keywords for YouTube is an important part of growing your audience and increasing your visibility on the platform. By using the right keywords in your video titles, descriptions, and tags, you can attract more viewers to your content and increase your chances of ranking higher in YouTube search results.
Remember to start with YouTube’s search bar, use keyword research tools, look at your competitors, use long-tail keywords, consider search intent, optimize your video title and description, use tags, and monitor your results to achieve the best results.
- How many keywords should I use in my video title and description?
- It’s best to use your target keyword once in your video title and a few times throughout your description.
- Can I use the same keywords in multiple videos?
- Yes, but be careful not to overuse the same tags or use irrelevant tags.
- How do I know which keywords to target?
- Use keyword research tools and consider search intent to find the best keywords for your content.
- What are long-tail keywords?
- Long-tail keywords are longer, more specific phrases that people might search for on YouTube.
- How often should I monitor my YouTube Analytics?
- Check your YouTube Analytics regularly to see how your videos are performing and adjust your keyword strategy accordingly.